TWIG and BLOSSOM
Complete strategy and creative direction to robustly position Twig and Blossom’s gorgeous new venture in an already-saturated marketplace.
STRATEGY | BRAND | ILLUSTRATION
Twig and Blossom is an eco-conscious floristry and gift boutique in Narooma, on the Sapphire Coast of New South Wales. The client would be using social media as the dominant marketing channel, so I set out to develop a brand that radiated in the digital space.
The brand hero became an illustration of the client’s favourite flower – the magnolia. This detailed piece was designed to be scalable to reveal its intricacies where possible, yet fine enough to translate beautifully over smaller applications. The result works as gracefully as a floor-to-ceiling in-store decal as it does in social media profile images. My process involved establishing and developing the fundamental brand assets and tools. Rollout for the new asset library included signage, bags, stickers, stamps, care-cards, social media assets and stationary.