design for
print & screen
Who we are.
For roughly 25 years I’ve run my own design show, or designed within a team, with the goal of finding new and innovative ways to use storytelling and digital media to provide engagement between brands and their audience. Throughout this journey I’ve developed, created and produced across many media platforms in an integrated, symbiotic and, hopefully, unexpected way. I have been exposed firsthand to the entire creative process, soup to nuts. I understand the importance of research, strategy and vision, as well as the dynamics of managing a team. I’ve presented to clients at company meetings and new biz pitches, and to stakeholders at high-level evaluations, and I’ve canvassed over many a coffee. I get the big picture, but I also appreciate all the little pixels that bring it together.
I’m a self-confessed style-sheet hustler and layout fanatic, having project managed, designed and produced (from concept through to production) a series of more than 20 global cycling guidebooks. In addition I’ve designed and produced countless glossy lifestyle magazines marketed to varied audiences (see below for details). Not to mention reports, newsletters, catalogues, posters, packaging, presentations, point of sale, books, brochures, flyers and eDMs. I’m also a whiz on the tools that make up the ingredients of a good finished piece, with a high level of proficiency in the entire Adobe suite of products, as well as in Microsoft. I am especially passionate about the creation, maintenance and development of brands, having solved, established and progressed a slew of identity puzzles over my long career.
While I had a traditional design education way-back-when, for the last ten years I’ve been cutting my web-teeth from my print graphic beginnings, and one of my favourite things to do is utilise that upbringing in new media.
I’ve been lucky enough to work with some fabulous clients throughout my career, and in the process I’ve made some solid friends. I’m easy-going yet determined, reliable to a fault, and I never break a sweat under pressure (well, hardly ever). I’m also accurate and consistent, clear and concise, and I love a good system!
Thanks for visiting! I hope what you see makes you smile.
PUBLICATION DESIGN
Bicycling Australia (5yrs)
Mountain Biking Australia (5yrs)
Where to Ride (20 books)
Inclean Magazine (4yrs)
ASCP
UTS / WHO Global Network
Australia Free
Woodslane Press
Australian Pro Bono
Cyclestats
Project Management
Book Design & Production
Magazine Design & Production
Image Curation & Manipulation
High-end touching up
Illustration Design
Typography Design
Infographic Design
Cartography
Advertising Design & Client Liaison
Prepress & Print Production
WESBSITE DESIGN & DEVELOPMENT
Sallie Moffat
Elemente Consulting
Brunswick Solutions
Adventure Junky
Space 145
Cyclestats
HTML, CSS, Javascript & PHP
Content Management Systems
Wireframing & Prototyping
E-Commerce Websites
Content Strategy & Curation
eDMs
CARTOGRAPHY
Bicycling Australia
Mountain Biking Australia
South Coast Style Magazine
Australia Free
Woodslane Press
Evaluation & Processing of GIS Data
Scale & Projection Assessments
Topographic Map Design
Navigational Map Design
Research & Liaison
Flowcharts & Specifications
Preparing Compilations
Prepress & Print Production
IDENTITY DESIGN
Brunswick Enterprises
ASCP
Space 145
Elemente Consulting
Kanyini Consulting
Hauoli Paddle Boards
Southern Cross SUP
Emma Lawes Design
Cokeworks Custom Guitars
Mala Beads
Preparation of Brief
Research
Typography Design
Logo & Business Card Design
Brand Style Guideline Documents
Packaging Design
Email Signature Design
Prepress & Print Production
CORPORATE DESIGN
Australian Pro Bono
UTS / WHO Global Network
Housing Trust
Tibra
3 Bridges Community
Preparation of Brief
Annual Report Design
Financial Report Design
Presentation Design
Collateral Design
Infographic Design
Typography Design
Research & Strategy
Prepress & Print Production
PROJECT MANAGEMENT
South Coast Style
Bicycling Australia
Mountain Biking Australia
Australian Pro Bono
Brunswick Solutions
Australia Free
Woodslane Publishing
Tibra
UTS / WHO Global Network
Michael Vail Design
Space 145
Elemente Consulting
Scope, Definition, Schedule & Cost Planning
Milestone Identification
Project Execution
Project Completion
PRINT PRODUCTION
Negotiation of quotes & timeframes
Negotiation of delivery terms
Preflighting
Digital Markups
Proofreading
Colour Adjustments
Impositions
Colour Separations
Print-ready File Preparation
Digital, PDF & Hard Copy Proofing
COLLATERAL DESIGN
Bicycling Australia Advertisers
Mountain Biking Australia Advertisers
Australian Pro Bono
& MANY, many more …
Brochures & Flyers
Packaging
Posters
CD / Vinyl Artwork
Prepress & Print Production
T-Shirts & Cycling Jerseys
