Wollongong Conservatorium of Music

Wollongong Conservatorium of Music (WollCon) is dedicated to the artistic and professional development of musicians – from young musicians-in-the-making , to exceptional classical instrumentalists and vocalists, and beyond – to a vast and vibrant community of local ensembles.

STRATEGY | IDENTITY | WEB
PRINT | MARKETING | CONTENT
2021 – ONGOING
01/ CONTEXT

Drawing inspiration from the energy and creativity of their students and participants, and to herald in their 50th birthday year, I re-imagined and transformed their visual identity, across multiple platforms, in pursuit of that delicate balance between the exceptional, the accessible and the eccentric.

The brand has been significant part of the cultural landscape in the Illawarra since 1972, and had not thoughtfully reworked its brand since its inception. Over the course of time, the organisation has evolved far beyond its original model as an educator of exceptional musicians – today WollCon offers a multiplicity of unique, dynamic, inclusive and community-centric programs, in addition to their core curriculum. So for 2022, their 50th anniversary year, it was very much time to make that bold move forward.

The new Wollongong Conservatorium of Music creative was about putting the name and our connection to it at the heart of the brand. The logo architecture operates around the theme of layers and flexibility, denoting the organisation’s multifaceted approach to learning.

To get to the core of what WollCon is all about, and bring the strategy to life, I developed the logomark “WOLLCON” to act as a more familiar and colloquial way of referring to the organisation, making it more friendly and approachable, and reinforcing a connection to their primary communication channel – the website: wollcon.com.au – and it’s longstanding url.

The Conservatorium’s activities range from rigorous to playful, deeply influenced by movement, change and progress . This marriage of accuracy and precision to lively and accessible translated into a structural typogram that guided my reflection.

The vibrant colour palette, fluid logotype and stacked design systems create an impactful identity that brings the identity to life across content, programming, multi-channel digital and service.

The unveiling of this bold, new direction marks the 50th birthday of WollCon, which carries its own ident as an extension of the brand communication.

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