Wollongong Conservatorium of Music (WollCon) is dedicated to the artistic and professional development of musicians – from young musicians-in-the-making , to exceptional classical instrumentalists and vocalists, and beyond – to a vast and vibrant community of local ensembles.
Drawing inspiration from the energy and creativity of their students and participants, and to herald in their 50th birthday year, WollCon's visual identity is re-imagined across multiple platforms achieving a delicate balance between the exceptional, the accessible and the eccentric, without loosing sight of the organisation's heritage.
The brand has been significant part of the cultural landscape in the Illawarra since 1972, and had not thoughtfully reworked its brand since its inception. Over the course of time, the organisation has evolved far beyond its original model as simply an educator of exceptional musicians – today WollCon offers a multiplicity of unique, dynamic, inclusive and community-centric programs, in addition to their core curriculum.
The visual identity celebrates the many facets of the WollCon student: simultaneously studious and playful. This duality is embodied in a logomark that seems angular on first glance, but contains a softness upon closer examination. The fluid logo has a distinct personality that emphasises the idea that WollCon provides a service uniquely designed for you. The large, unapologetic mark evokes a confidnece implicit of an organisation's maturity and experience. The multiplicity is equally embodied in typography — a mix of slab serif and sans serif, balancing playfulness and sophistication — and an energetic, bold color palette. Since the unveiling of this bold, new direction the organisation has experienced a discernable increase in both student applications and performance attendances.
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Our studio is located on Dharawal Country. We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Owners of Country throughout Australia. We pay our respects to Elders past, present and emerging, celebrate their continuing culture and the contribution First Nations people make to the life of this region and our country.
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